Friday Recap
Agency client recap
A one-page weekly update for agency clients: what you shipped, what the numbers say, what’s stuck, and what you will do next.
Account leads at 5–20 person agencies still rebuild this from a doc or slide every Friday. Friday Recap is the same recap as a fillable page that downloads a PDF.
What goes in an agency client recap
- Shipped — concrete launches and changes, not “optimization ongoing”
- Results — a short table the client already tracks (spend, revenue or leads, ROAS or CPA, vs last week)
- Blockers — named owners, or leave blank
- Next week — three commitments the client can hold you to
Why one page
Clients skim. A long deck gets forwarded unread. One page forces a takeaway and three next steps.
Honest limits
No auto-pull from ad accounts in v1. No auto-send. No client login. You paste, you skim, you send.
The Load example week is fake (Northline Supply) and labeled EXAMPLE ONLY. It is not a customer case study.