Friday Recap
How it works
Friday Recap turns this week’s notes into a one-page PDF an account lead can send after a two-minute skim.
Typical Friday path: pull numbers from the ads UI and analytics, paste four sections, download, skim, attach to email. No signup. No client portal.
1. What shipped
3–5 past-tense bullets. Specific work (“launched the Sept retargeting set”), not process (“continued optimization”).
2. Results
4–6 numbers. Each has a label, this week, and last week. Spend, the conversion the client pays for, efficiency (CPA or ROAS), one standout. No dashboard dump.
3. Blockers
Only real ones, named, with an owner. Empty is fine. The PDF omits the section if you leave it blank.
4. Next week
3 commitments. Not “monitor performance.”
What the tool does and does not do
You paste. We do not invent a campaign, a blocker, or a number. Thin weeks stay thin.
The file title is the client name. “Friday Recap” does not appear on the PDF. Product chrome stays on the website, never on the file the client sees.
Rename-only on the sample week is refused. Edit the numbers before you send a real client name.
Before you hit Generate
- Client name and week of (Mon–Sun)
- From (you) and For (client contact)
- At least one shipped item and one results row