Friday Recap

This week’s numbers, one page, ready to send.

Paste what shipped, the numbers, what’s stuck, and what’s next. Download a PDF a client can read on Friday.

For account leads who still build Friday client updates by hand.

The name on the PDF title. Not your agency.

Mon–Sun, e.g. Aug 18–24, 2026

AM name and title, e.g. Sam Ortiz, Account Lead

Client contact, e.g. Jordan Hale, Head of Growth

Past tense. Specific work. “Launched the Sept retargeting set,” not “continued optimization.”

4–6 numbers. Each needs a label, this week, and last week. No dashboard dump.

Channel Spend Revenue ROAS or CPA vs prior week

Sessions, orders, CVR, AOV if you have them. Optional.

The “Read” line. If blank, omit it. Do not invent a takeaway.

Only real ones. Empty is fine.

Commitments. Not “monitor performance.”